So a friend of mine and I got into a long discussion about design and the creative drive that artists and designers have. It sparked me to make this little venn diagram. Yes, I know venn diagrams are so 2009, but it doesn't mean I love them any less.
To put it simply, my drive comes from 3 things: creating an "Experience", problem solving, and making life pretty through design.
I believe my approach to design is founded in two sides that I had growing up.
1. Viewing art and design through analysis.
Growing up with a father who was always drawing and painting, taking us to museums, and saying cheesy things like "wait wait wait! just stop... stop and look at the sky... isn't is amazing?" (now you know where I get it from my dear wife). I loved art. I loved it with the amazement that an astronomer has as they gaze into a newly found nebula.
I knew a work of art was created by another human that made these decisions because of some reason, either subconscious or conscious. To me growing up, those two were equally as important (my father was also a psychologist, go fig.) From an early age I started looking at paintings with questions: "Why did he put that stroke there?" "Why did he decide to use that color there?"
This represents my approach to art and design. While I brainstorm ideas, or execute, I try (*try* - it doesn't always happen) to think about the reasons why I'm doing something, how someone will experience it, and how can I experiment with it to alter those experiences.
2. Playing video games and solving puzzles.
I started playing NES when I was around 6. Something in video games sparked this competitiveness towards problem solving. Mega Man would kill me again and again but for some reason, I wouldn't back down. I sat there like a broken record - die. die. die. die. die. die. die. I would say "OK. Who ever freaking built this game wouldn't make it so that it was unbeatable. THERE HAS TO BE WAY". Imagine playing games and working on puzzles like cryptograms your whole life with that mentality. I'm kind of surprised I'm not crazy yet.
In any case. This problem solving awareness I've gained through years of digital torture has helped me analyze experiences and problems in design/ UX/ UI and all around Branding interpretations.
So long story short: Along with that never-ending thirst for design, technique and new technology; problem solving and a technical but creative approach to art is, basically, how I do.